Web directories usually consist of various categories; however there are plenty of directories that are only focused on fixed niches. So, basically there are plenty of directories for you to pick from.
Most web directories would include your link only after a manual review of your website to make sure that it meets their basic conditions.
Kinds of directories
As mentioned already, there are plenty of different kinds of web directories such as:
In this case the directories have plenty of categories and sub categories and they include a lot of websites. These are usually really large directories as they contain a lot of categories and hence plenty of websites. These directories usually don’t perform really well, but the Yahoo directory one of the largest belongs to this category.
Niche based directories
One of the best places to get a backlink from is a specialized niche based directory. Niche based directories just focus on a single niche or sub niche and hence they perform better on search engines, thereby getting more traffic which in turn could mean more traffic for you.
Even though these don’t fall under any of the above special categories, most of the web directories these days have both free and paid versions. However, there are quite a few high profile directories that only accept paid inclusions.
However, paying them to get your site listed isn’t going to work if your website doesn’t satisfy their quality standards. You’re only paying them to review, but not add your site. Also, you should note that not all paid directories are high quality – so conduct some research before you pay someone.
If you’re a webmaster you would surely be familiar with the term reciprocal linking. This is usually done between blog owners and other small websites. They used to be really beneficial in the past, but these are just ways of getting low quality backlinks that don’t mean anything. That’s the reason search engines don’t give them much attention.
Based on this pattern, there are plenty of web directories that would include your website onto their listing only when you link back to them from your website as well. Therefore you should try and stay away from such directories.
So you have a new website. What do you do now? It’s time to start marketing. The most beautiful site in the world is worthless if you don’t market it. Marketing is the key to getting the traffic and sales you are looking for. If you own a business, then it’s crucial to your success. Follow these tips and start driving traffic to your website.
1. Create a sitemap.
A sitemap allows you to get all of the pages in your website indexed by the search engines. The two most important search engines are Google and Bing, so make sure you generate a sitemap and submit here. If your site doesn’t have some type of plugin to automatically do this, you’ll find plenty of free tools available on the internet to do this for you. Generate the sitemap, upload it to your hosting account, and submit.
2. Send out a press release.
A press release is news about your business so you want to make your press release as newsworthy as possible. Give readers a reason why they should read your press release. Submit multiple press releases to the top press release sites and consider paying for distribution as this will save you a lot of time in getting your news distributed and driving traffic to your site.
3. Write articles.
Articles will help you build long term traffic. They also allow you to brand yourself as an expert and add value to your offerings. You may also build backlinks this way, so this is an excellent strategy for your overall search engine optimization plan.
4. Bookmark your site.
Bookmarks will allow you to build backlinks to your website. It’s also a way to distribute your content as mini news stories, so use these sites to help you distribute the content within your inner pages and contribute to your overall page rank.
5. Post a free classified.
Although free classified ad sites aren’t as effective as they once were, there is one free classified ad site that can get you a lot of traffic: craigslist. craigslist is one of the top 50 most visited websites on the internet. It’s a great place to find things, get a job, and promote your business. Write an ad that drives traffic to a squeeze page and use it to build your list.
6. Build a list and recycle your traffic.
Only about two percent of those who visit your website will return. If you don’t implement a strategy to make the most of your traffic, it’s wasted. Building a list will allow you to reconnect and build a relationship with those who visit your website. Building a relationship lends credibility to your offerings and increases your chance of making the sale. Remember, your subscribers may need to be exposed to your offer at least seven times, so share your offer multiple times.
7. Recycle your articles into other forms of content.
The more ways you present your content, the more opportunities you have to connect with potential customers. This also opens up additional distribution channels for your business. Formats to recycle your content into are: videos, PDF documents, slide presentations, podcasts, photos, and whatever your imagination can dream up.
It doesn’t matter if you have a new site or an old one, marketing is the only thing that will get you traffic. Implement these strategies into your marketing plan and use them to create passive marketing campaigns to drive traffic to your site for years to come.
When you start promting your company website, it is very good practise to bookmark a page of your site at Digg. By bookmarking a page of your site on Digg, you can get your new site indexed by Google normally within a couple of days.
It is very important to remember that when you bookmark your website on Digg you must avoid adding too many of your site pages to this website. By doing this you will only manage to get your account suspended.
By writing articles about your products, services orprocedures that are relevant to your company, you are creating many back links to your site. By creating these kinds of links that link back to your site, you are increasing your website’s search ratings on search engines like Google and Yahoo, to name but a few.
Write at least five articles on topics relating to your company products and services and then submit them to as many article directories as you can find.
Some excellent places to start submitting your articles are Ezinearticles and Buzzle. Other great article sites to have a look into are ArticleDashboard and GoArticles.
Submitting to Link Directories
Submitting your new company website to online business directories and search engine directories is a task that requires patience and time.
If you invest time into this task you will benefit by giving your new site a lot of one way links. This is a very valuable way to get more visitors to your site and more visitors on your website means more possible income.
It is a fact that using social media to expose and promote your new website will be of great benefit to your business. It is wise to consider a social media marketing campaign for your new company website as it can boost your sales and make your business website a site to remember.
Adding fresh content like interesting articles, product reviews and news items to your website will attract new visitors and keep old visitors.
Remember that your website content must be promotional. It is a good idea to write new articles that has links to your website because this will get your website noticed by those interested in your products or services.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.